Earth Hour is a worldwide campaign which is held yearly in the 3 rd month of each calendar year. The occasion was destined to enhance the perception of the problem of global warming. Participants of Earth Hour are switching off all lights and electronic devices for one particular hour in the effort to show their support to mitigate the issues bound to global warming. The Concept of Earth Hour was first organized by our colleagues - Leo Burnett Sydney and still continues to gather millions of people from all around the world to fight the battle against global warming. We, as a Leo Burnett Azerbaijan team together with Scouts of Azerbaijan annually participate in this social event.