Cannes Predictions 2016

Leo Burnett Worldwide today published its 29th annual Cannes Predictions, forecasting major contenders ahead of the 63rd Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event, held in Cannes from June 18 – 25, 2016. 

The annual Leo Burnett Cannes Predictions, with a track record of more than 84 percent accuracy, spotlights a short list of campaigns with strong likelihood of winning a prestigious Lion among tens of thousands of submissions. The work was selected by Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, creative chairman of Publicis Communications, and jury president of Direct at this year’s awards festival. 

"This collection represents the year's most imaginative and innovative thinking from all corners of our industry,” said Tutssel. “If there’s a macro theme, it’s that the alchemy of creativity and technology can drive cultural impact, transform human behaviour and create meaningful change for both business and the world."

The creation of the Cannes Predictions list involves a yearlong evaluation of brand work that reflect industry-driving trends. Leo Burnett’s analysis arrived at the following six trends from the past year:

Browse the Cannes Predictions collection on Pinterest that includes a more extensive showcase of the best work from different regions.