Cannes Predictions 2015

Today, Leo Burnett is delighted to reveal the 2015 Cannes Predictions reel.

Leo Burnett Cannes Predictions is the advertising industry’s lead predictor of the most promising advertising contenders for the Cannes Lions International Festival of Creativity. This year marks the 28th anniversary of the effort, first begun in 1987 by Donald Gunn as an agency-wide contest to bring the experience from the south of France to Burnett employees around the globe.

Our official selections, selected by a team led by Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, include 20 campaigns from 16 agencies around the world that we think are likely to medal at this year’s Cannes Lions International Festival of Creativity. 

The work on this year’s list of Cannes Predictions confronts consumer behaviors head-on, merging messages of real social impact with brand communications, pushing the field in unprecedented directions.

Here is the prediction from Azerbaijan