Pepsi Cherry Launch Campaign
We're delighted to announce our new partnership with Pepsi Azerbaijan, one of the genuine innovators in the industry, as they appoint us to their creative and digital business. The agency has been briefed to launch the brand new Pepsi Wild Cherry with massive digital and influencer campaign, breaking the routine for a brand new taste.
We could deliver a successful activation with total coverage of 1,8 mln people and 6,5 mln impressions, and 23K total video views
+2,5K new fans on FB page with ER 0.5%
Combination of different formats (Post static and video, stories, Pre-rolls, Canvas, Carousel)
Strong localization: high engaging content: 15K likes, 940 comments, 150 shares
Placement – Social Media, YouTube, Local sites Formats –Online Video; Promoted Posts, Stories, Canvas, Carrousel, Banners, Bloggers Support.
As a result, the first production line was totally sold out in 2 weeks.